Custom towels are made according to customer’s specific requirements, to meet individual customer’s special need. Customer control each specific, from material, design, size and weight, and packing, every detail. We call this model private label, also called a private brand or private-label brand, is a brand owned by a company or person. The towel factory is actually an employee to the private label owner. The private label products come commonly from bulk production.
In production, considering cost-effectiveness, there is always a MOQ( Minimum Order Quantity) requirement when change specifications of product, because of extra machine adjustment cost, pre-production test, and time waste.
There is an exception. Regular towels finished with embroidery of customer’s logo, that is not custom towels and almost no MOQ required. If the logo is woven, that means we design the towel from the beginning, here is always the MOQ requested.
With regard to beach towels or hooded towels, if they are made of printed terry velour, there is MOQ required.
A customer’s specific requirements usually include size, GSM, colors, techniques, and design.
We have standard specifications of towels, but customers always have their special needs. Such like gym towel or fit towels with zippered pocket. Our standard towels are usually white color that intended for hotel bathroom. The color other than white must be custom.
Some golf towels is custom made, different fabric, triple folds or not, different clips and grommet.
Beach towels most are with print on terry velour with custom patterns, and different shapes.
MOQ is a very tricky problem for custom made towels. Customer always ask for lowest MOQ, but they do not know our hands are bound. Different techniques require different MOQ.
A custom color the dyeing house require 400kg at least, because the smallest volume of a dyeing vat is 400kg, if towels less than 400kg, the dyeing house still charge the 400kg.
As to custom size or weight, we need adjustment the looms and prepare new warp beam, two beams once, together weight about 700kg~800kg about.
With regard to use yarns other than 32s, 21s, 16s these standard yarns, custom beach towels manufacturers need MOQ 1000kg. This is talking screen printing, it need a custom-made printing plate to begin with. With the development of technology, from CTF(Computer To Film) to CTP(Computer To Plate), the setup cost and time decreased dramatically. But there is still the test and adjustment fee, and material wasted for testing.
So in fact, MOQ is calculated on the cost and price of products, it is a result of comprehensive trade-off between cost and quantity, we manufacturer must consume fixed cost firstly, then produce as many as possible to dwindle the unit price.
Custom-made towels are for a niche not a mass-market, so it’s a little higher price is acceptable, and the only way to reduce the cost is by development of the technique.
To sum up, production of custom towels is a make to order business style, that typically allows consumers to purchase products that are customized to their specifications. It is a manufacturing process in which the production of an item begins only after a confirmed customer order is received. As it is different from bulk production, the cost is relatively higher, so the competent towel manufacturer must offer affordable price.